FLORACULTURE is an exploitation of experiential beauty and aesthetics, especially as related to flowers. This includes the spaces we humans create for ourselves, whether public, private or in nature and the way humans creatively express thoughts and emotions materially and spatially; the thoughts and emotions our creations evoke in ourselves (as creators) and in others (as recipients).

I am constantly drawn to the human fascination with flowers.

Why do we have an emotional attachment to such fleeting beauties?

Consider the ways we attempt to immortalize flowers through our own human creations of art, artifacts, spaces and experiences.

The meaning that we give to flowers, both living and representative, is a reflection of our own complexities as creatures and creators.

Flowers are simultaneously simple, everyday pleasures and the punctuations on our most significant experiences such as birth, marriage and death.

Flowers are used to signify meaning, and to communicate with others.

We image flowers to embody character traits we ourselves value such as generosity, cheerfulness, grace, tenacity and friendliness.

Flowers are something we can influence through cultivation, yet also ultimately outside our control as they are natural (a part of nature).

FLORACULTURE is a place for flower enthusiasts: artists, scientists, designers, naturalists, homemakers, tastemakers, old, young, wealthy, poor, faithful and questioning, across time and cultures.

 
 
 

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